It’s important to note that no matter how great your website is, there are always things you should avoid. As a general rule, if people aren’t converting on your site then it might be because they’re trying to find something that isn’t offered. This article will go into detail about five things you should avoid on your website and why these decisions could be hurting your bottom line.
Do NOT clutter
First, avoid having a cluttered website. This means avoiding too many ads and widgets on your page. Too much clutter will distract visitors from what you’re trying to sell them and could lead to higher bounce rates. In addition, make sure your website is easy to navigate by keeping the layout simple.
Do not neglect mobile users
Second, don’t neglect mobile users! More and more people are browsing the web from their phones and tablets, so it’s important that your website is responsive. If it’s not, then you’re likely losing out on potential sales.
Pop-ups should also be avoided
Third, avoid using pop-ups! They’re annoying for most people and can often be blocked by ad blockers. As a result, they can actually end up hurting your website rather than helping it.
Do not over-promote your mailing list
Fourth, avoid promoting your email sign up too much! If you’re constantly asking visitors to subscribe to your newsletter then they’re likely going to block the pop-up and take a look at another website that doesn’t ask them so frequently. This means you’ll lose out on potential customers as well as any opportunities for future engagement with those users. In addition, if people do decide to stay on your site, make sure only one or two places are offering this option instead of everywhere from the header down through your footer.
Avoid using stock photos
Finally, don’t use stock photo images unless absolutely necessary! These types of images can seem unprofessional and reduce trust in what you’re saying. It’s better to take the time and effort to hire a professional photographer or find an image that is more relevant to what you are offering.
Don’t forget these five things! Following this advice will help keep your website running smoothly and allow it to be as effective as possible for years to come.